Last weekend I attended the Naturally Good Expo, a trade-only event for businesses interested in natural food, therapies and goods. I, of course, attended as a private practice dietitian to 1) know what are the market trends that my clients might be exposed to and 2) try products that I can recommend to my clients and/or use myself.
I tried a multitude of Bounce®-type energy balls, raw/protein bars, alkaline water, turmeric products, chocolate bars, plant-based protein powders and greens powders. To be honest, I think those product categories are reaching saturation point and it’s hard to differentiate between brands.
The most interesting products I personally came across were:
- Goat milk chocolate bars: yes, you can taste the milk so maybe not your cup of tea if you don’t like it
- Camel milk: surprisingly mild in flavour, it’s meant to be well tolerated by people with sensitivities to cow milk, and has a good nutrient profile (lower fat and lower carb than regular cow milk)
- Protein bars made with egg whites: the Australian version of Rx® bars
- Sauerkraut crisps (chips) with probiotics (seriously!)
- Fermented dairy-free dips from the makers of this sauerkraut
One trend I was pleased to see is bone broths in different presentations (liquid, powdered, in a paste for reconstituting), as well as collagen and gelatin products. These natural jellies were pretty awesome, too.
Fine Fettle won the retailer’s choice award for best food product, which doesn’t surprise me – I’ve been a fan for a long time.
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